Privacy Policy
Effective Date: April 2025
Your privacy matters to us at Financial Penguin. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have when you use our website (www.financialpenguin.co.uk or www.financialpenguin.com).
We’re committed to handling your data responsibly and transparently, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Financial Penguin is an independent financial education website. We provide educational content to help users make informed financial decisions.
Contact details:
hello@financialpenguin.com
2. What Information We Collect
We may collect and process the following types of personal data:
a. Information you provide:
When you sign up for newsletters or submit a contact form (e.g. name and email address)
When you respond to surveys or interact with our content
b. Information we collect automatically:
IP address
Browser type and device
Pages visited and time spent on our site
Cookies (see section 7)
We do not collect sensitive personal information (e.g. health, race, religion) or financial account details.
3. How We Use Your Information
We use your information to:
Provide and improve our website content and services
Respond to your questions or messages
Send occasional newsletters or updates (if you opt in)
Understand website usage through analytics
Comply with legal obligations
We do not sell your personal information to third parties.
4. Legal Bases for Processing
Under UK GDPR, we rely on the following lawful bases to process your data:
Consent – for example, when you subscribe to our newsletter
Legitimate interests – to improve our site and understand user behaviour
Legal obligation – when required to retain records or share data by law
You can withdraw your consent at any time by contacting us or using the unsubscribe link in any emails.
5. Sharing Your Information
We may share your data with trusted third parties that help us operate Financial Penguin, such as:
Email service providers (e.g., Mailchimp or similar)
Analytics services (e.g., Google Analytics)
These third parties only process your data on our behalf and in accordance with our instructions. We ensure they follow appropriate data protection practices.
We will never sell or share your information for marketing purposes without your explicit consent.
6. How We Store and Protect Your Data
We store your data securely using encryption and access controls. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
If you request that we delete your information, we will do so promptly unless we have a legal reason to retain it.
7. Cookies
Our site uses cookies and similar technologies to:
Improve site performance
Personalise content
Measure traffic and user behaviour
You can manage or disable cookies in your browser settings. For more details, please see our Cookie Policy.
8. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Correct inaccurate or incomplete data
Request deletion of your personal data
Object to or restrict how we process your data
Withdraw consent at any time
To exercise any of these rights, email us at hello@financialpenguin.co.uk. We aim to respond within 30 days.
9. Third-Party Links
Our website may contain links to third-party sites. We’re not responsible for the privacy practices or content of those sites. Please review their privacy policies separately.
10. Updates to This Policy
We may update this Privacy Policy occasionally to reflect changes in the law or how we operate. We’ll post any changes here with a revised “Effective Date.” Please check back regularly for updates.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch:
Email: hello@financialpenguin.com
If you're not happy with how we've handled your data, you can also contact the Information Commissioner's Office (ICO) at www.ico.org.uk