Cookie Policy

Effective Date: April 2025

This Cookie Policy explains how Financial Penguin (“we,” “us,” or “our”) uses cookies and similar technologies on our website (www.financialpenguin.co.uk or www.financialpenguin.com). By continuing to use our site, you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They help websites remember your preferences, improve performance, and provide analytical insights.

Cookies can be:

  • Session cookies – deleted when you close your browser

  • Persistent cookies – remain until they expire or you delete them

  • First-party cookies – set by us

  • Third-party cookies – set by other services we use (e.g. analytics or advertising platforms)

2. How We Use Cookies

We use cookies for the following purposes:

a. Essential Cookies

These are necessary for the website to function properly (e.g. security, page navigation). You cannot opt out of these cookies.

b. Performance & Analytics Cookies

These help us understand how visitors use our website so we can improve the user experience. For example, we use:

  • Google Analytics to track page views, time spent on site, and user journeys

c. Functionality Cookies

These allow the website to remember choices you make (like language or region preferences) to enhance your experience.

d. Advertising & Affiliate Cookies

We work with marketing partners who may use cookies to show you relevant adverts or track referrals (such as when you click on a product link and sign up or make a purchase). These help us earn revenue while keeping our content free for you.

3. Third-Party Cookies

Some cookies on our site are set by third-party services, including:

  • Google Analytics

  • Affiliate marketing networks

  • Advertising platforms (e.g., Google Ads)

These third parties may collect data about your browsing behaviour across websites.

Please refer to their individual privacy and cookie policies for more information.

4. Managing Cookies

You can control and manage cookies in several ways:

Browser Settings

Most browsers let you:

  • View cookies

  • Delete cookies

  • Block third-party or all cookies

  • Set preferences for certain websites

Note: Blocking some cookies may affect how the site functions.

Cookie Consent Banner

When you first visit our website, you’ll see a banner asking for your consent to use cookies. You can change or withdraw your consent at any time by revisiting your cookie preferences or clearing your browser cookies.

5. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted here with an updated “Effective Date.” We encourage you to review this policy periodically.

6. Contact Us

If you have questions about our use of cookies, feel free to get in touch:

hello@financialpenguin.com