The best Investment Platforms
Choosing the right investment platform is critical—fees, product range, user experience, and account features can all impact your returns. But with so many options out there, each with its own pricing model and features, it can be overwhelming to know where to start.
To help, we’ve reviewed and summarised over 30 of the most popular investment platforms in the UK. You'll find our take on each one, along with our top picks across different categories and use cases.
To make things easier, we've grouped the platforms into four main categories:
Traditional Investment Platforms
Well-established providers offering a broad range of investments and account types.
Challenger Investment Platforms
Newer, app-first services focused on user-friendly design and lower fees.
Robo-Advisors & Managed Portfolios
Ideal for passive investors seeking automated, hands-off portfolio management.
High-Street Banks & Traditional Institutions
Recognisable household names that offer investing alongside their core banking products.
Note: We've excluded workplace pension-only providers, which are generally not cost-competitive for DIY investing.
Our Top Picks
Here’s a quick reference for the best platform based on your investing style:
| Investment Platform | Overview | Financial Penguin Rating | Website |
|---|---|---|---|
|
Top pick for long-term investors looking for a full-featured, highly reputable platform. Offers a wide range of investments including funds, shares, SIPPs, and ISAs. Known for excellent research tools and customer service. Higher fees reflect the depth of features and trusted brand. |
5/5 Coins | Visit Site ↗ |
|
Best for Managed Portfolios. Ideal for hands-off investors. Backed by J.P. Morgan, offering professionally managed portfolios tailored to your risk level. Great for those wanting simplicity without picking individual investments. |
5/5 Coins | Visit Site ↗ |
|
Best for Low-Cost and Casual Investing. A standout platform for commission-free trading of stocks and ETFs. Great for hobby investors with an easy-to-use app, no trading fees, and competitive FX rates. No SIPPs or funds (yet). |
5/5 Coins | Visit Site ↗ |
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Compare all Investment Platforms
Here’s our complete list of investment platforms avaliable: